hello. my name is boey.

boey, born in August, 1987 in the town of Sungai Lalang, Kedah- a smaller than small town. boey's interest in drawing began at an early age and by the time he was in primary school he knew he wanted to be a designer. He studied advertising to realize that what really he wanted to do was to draw!

"I’m a self-taught graphic designer living in Petaling Jaya. I have a keen interest in everything to do with branding, graphic design and advertising - would probably call it an obsession. My interests include spending time with my family, good food, good film, good friends, bad laptop, music and colours that would make your eyes bleed.

Whether I’m working with friends, an agency, or on my own, coming up with new ideas and experiences never gets old. Creative thinking and problem-solving is what keeps me going.

All the amazing work out there inspires me to try new things. So far for now my design style is ambiguous at best. This could change, but for now I’m having fun experimenting.

If you would like to talk shop, feel free to get in touch through my contact list.

This is my online home."

Monday, 7 April 2008

Tat Sing Signature Flip Flop

New Logo


Print Ad





Client : Tat Sing Rubber industries

Product : Tat Sing rubber slippers.

Objectives : To turn Tat Sing flip flop into a global cult.

Slogan : Infuse Your Creativity

Title : Signature Flip Flop

Concept : Tat Sing is not only a rubber flip flop, but it is a piece of art.

Outdoor Ad



It doesn't mean we encourage vandalism, but we support art; local art.



Crossover Board



New Packaging


Event mock-up booth & stage



"For those colours which you wish to be beautiful, always first prepare a pure white background." - Blank Is Good

16 comments:

~ : i t c h : ~ said...

were u there at ad unplugged 2007?

~ : i t c h : ~ said...

day event looks real.. is it 4 real?

Alexio said...

What a rip off..what a ripp offf...

If Janet sees this...u cant get anywhere....oh wait...or even all the ECDs from all international ad agencies ...

how disappointing it is...

vb said...

First of all,nice to meet you la~
I had attend to the Kancil Ad Unplugged'07 also.
Although it is a winner idea from Ad Unplugged 2007. But i also got this same idea(Flip flop cuztomization).
And during the Ad unplugged brainstorm session,i had create my original slogan for it - "Blank Is Good".
I was under Mr Ronald Ng, ECD from BBDO. My idea was rejected by him.
Its was unfair to me...How come the rejected idea can win??

Different people different got their own perception. They judge ppl different way.

The idea also can say that it was copy the Adidas campaign-Adicolor. Don't you think so??

Although we got the same idea, but the matter is how we execute it in our own way.

Lastly, I would like to thank you for advertise my Blog and my name at here~

Alexio said...

Its not the point of rejected or not....The fact is the idea is already there and 6 of the judges including Janet had chosen it and decided...

If you don't have a strong message and strategy, how would even sell a product in advertising field? Whats ur message to your consumer? Why people must Buy ur product?> And not all people would buy because the packaging its nice cos its not unnecessarily for people to buy.

Basically, thats still a rip off instead calling it ur idea.

Anonymous said...

very original

BUT at this point, im not sure if the originality belongs to u or the winner of ad unplugged 07. the idea is VERY similar to the winning group's "signature slippers".

"How come the rejected idea can win?" <-- obviously there's something about the winning idea that works and yours doesnt?

vb said...

And the Luckylady was stand by ur side tat time~

Anonymous said...

it is no point to keep arguing.diff ppl diff tinking, but there will still be a chance to hv similar idea with each other..same thing apply in this case.it is depends on how u view this issue only.evryone muz truly understand the situation well b4 they wan to critique or judge a ppl.sometimes it is unfair to the other party n meaningless to keep arguing.each of u holds own point of view.so it is subjective,there is no right or wrong in this case.we can see that
vb had put EFFORTS in this assignment,u cant say it is plagiarism.n not only for assignment,he did do his best in evry1 of his design works.we can see his efforts.i tink evryone of u who always visit his blog will hv the same feeling v me.
thus...it is no point to sarcastic ppl in the blog.

n NICE TO MEET U, ALEXIO

Anonymous said...

cant say it is plagiarism?? signature slipper aint that not the same as the original idea?
yea..can denied the excution is great. but the idea been reuse even if he didnt copy. its been done before. so nothing to shout about.

Anonymous said...

sorry..its cant denied the excution is great. good work. but idea seen before..

Anonymous said...

if he didnt copy <--

this is the main point.yes, u can say that the idea been seen before,but it is depends on how u design n how u execute it.diff ppl do thgs in diff ways.tink in diff ways n they act differently.

this is wat i wan to say.no offense.

Anonymous said...

no offense taken. =) yup i agree. but since the idea i seen before. it dont give me the Wow factor anymore. but i'm just one person..so it doesnt matter. Alexio take it as a compliment? your idea is great?

Alexio said...

If you guys have ur own gang to support each others , i have nothing to say,because thats too childish for people to act. I just know that whatever i do is original, fresh and it works ...

Lets move on! thanks

Anonymous said...

hi alexio,
izit you got do any design or ad for tatsing like wat vb had do??

vb said...

hi yah~
thnx for leaving ur comments here...
nice meeting ya!
and i'm very appreciate it..
cheers....

Beverly's Secret said...

You guys re-branding the rubber slipper image...

It's more interactive and you twist the product with a modern feel...

Good Job i have to said, VB...