hello. my name is boey.

boey, born in August, 1987 in the town of Sungai Lalang, Kedah- a smaller than small town. boey's interest in drawing began at an early age and by the time he was in primary school he knew he wanted to be a designer. He studied advertising to realize that what really he wanted to do was to draw!

"I’m a self-taught graphic designer living in Petaling Jaya. I have a keen interest in everything to do with branding, graphic design and advertising - would probably call it an obsession. My interests include spending time with my family, good food, good film, good friends, bad laptop, music and colours that would make your eyes bleed.

Whether I’m working with friends, an agency, or on my own, coming up with new ideas and experiences never gets old. Creative thinking and problem-solving is what keeps me going.

All the amazing work out there inspires me to try new things. So far for now my design style is ambiguous at best. This could change, but for now I’m having fun experimenting.

If you would like to talk shop, feel free to get in touch through my contact list.

This is my online home."

Sunday, 14 December 2008

BOEY





BOEY by vincentboey

Wednesday, 12 November 2008

UTAR news



April 2008
-UIS-

Tuesday, 16 September 2008

Thank you Triumph International


They are a great opportunity having an internship program in Triumph International. The experience gained during the fourteen weeks it is widen up my minds on what is mean by sales promotion and event management.

Besides, the special thank goes to my helpful supervisor, Ms. Brenda Goh. The supervision and support that she gave truly help the progression and smoothness of the internship program. A big contribution and hard worked from her during the fifteen weeks is very great indeed. All projects during the program would be nothing without the enthusiasm and imagination from her. The co-operation is much indeed appreciated. Besides, the internship programs make me realized the value of working together as a team and as a new experience in working environment, which challenges me every minute. Not forget, a great appreciation go to the rest of Body Fashion’s staff that help me from time to time during the project. The whole program really brought us together to appreciate the true value of friendship and respect of each other.

Another great appreciated go to the contribution of my faculty- Faculty of Creative Industries. I am also would like to thankful the coordinator- Encik Abdul Malik bin Ahmad that patient in helping me complete this program. Special thanks also to Mr. Zachary Roland and Ms. Penny that encourage, support and helping me in completing this program successfully.

Tuesday, 5 August 2008

Sloggi presents Art for Humanity 2008



sloggi invites YOU to a charity beach party celebrating fashion, art, music and love all under one roof to support a great cause to Malaysia Nature Society! Featuring KL Stompers, Suki, Dayang Nurfaizah, Qings & Kueens, Estrella, Estranged and more! Not forgetting our very own HOT sloggi Autumn 2008 fashion show featuring the top 10 sloggi body painting competition designs, this is gonna be one rockin’ party you don’t wanna miss!

Sunway Lagoon Surf Beach
23 Aug 2008, 1pm − 7pm
Doors open 12pm
For your FREE passes, visit www.sloggi.com/my

Thursday, 24 July 2008

Beautiful weapon. Tv



Beautiful weapon. Tv
Communication is weapon of mass destruction.

Tuesday, 15 July 2008

Beautiful weapon. Marker



Beautiful weapon. Marker
My pen is a weapon; the ink will drown you.

Friday, 11 July 2008

Beautiful weapon. Gun. Bullet



Gun. Bullet
Even the smallest things are more deadly than you think.

Thursday, 10 July 2008

Beautiful weapon. Knife



knife.
It is marvellously simple and yet so powerful.

"I use a knife because guns are too quick. Otherwise, you can't savor all the emotions. You know who people are in their last moments."
(Joker, The Dark Knight 2008)

Wednesday, 25 June 2008

vb x sloggi

I got my 3 and a half-month industry training at sloggi/Triumph. I has been assigned to A&P department (advertising&promotion) and got a great opportunity to execute their recent event- Sloggi Autumn Collection 2008 which will be held on 9th Aug at Sg.Wang and 23 Aug at Surf Beach, Sunway Lagoon.

Wednesday, 30 April 2008

Live life to the full

"Live life to the full and take each day as it comes. We must live life to full, enjoy it in its totality, take each day as it comes and face all challenges."



Life is full of options and choices as each human has different perception when it comes to selection. Some are happy living in a simple life and less worries. Some might felt that this type of life is too simple and no challenge at all. As for this type of people(myself), they will be in the rat race and trying very hard to get out of it, hence life became complex as the selection of choices became wider.

The more we attempt to pursue or push ourselves towards what we perceive as the real needs, the more selection we can think of in order to secure what we need. Hence, the complexity of choices began to haunt us and often reveal the ugly side of own.

In the end of the day, is just what we want in life or our objectives in life. The rest will depend on the options and choices we select.

Thursday, 24 April 2008

"Creativity Is More Important Than Knowledge?"

Knowledge is defined variously as expertise and skills acquired by a person through experience and education. Knowledge acquisition involves complex cognitive processes: perception, learning, communication, association and reasoning. The term knowledge is also used to mean the confident understand of a subject with the ability to use it for a specific purpose.
Creativity is a mental process involving the generation of new ideas or concepts. I define creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing.

I can't separate creativity from knowledge. The two are intertwined. Generally speaking, greater amounts of knowledge lead to a greater creative capacity. The more an artist has experienced different emotions in life, the better paintings he can create. The more a creative writer has known different kinds of people, the more interesting and sophisticated stories she can write. The more a businessman understands what consumers want, the better he can satisfy them and make a profit. Knowledge feeds creativity. Without knowledge in the first place, there would be nothing to create!

So, do you think "Creativity Is More Important Than Knowledge?"

Monday, 7 April 2008

Tat Sing Signature Flip Flop

New Logo


Print Ad





Client : Tat Sing Rubber industries

Product : Tat Sing rubber slippers.

Objectives : To turn Tat Sing flip flop into a global cult.

Slogan : Infuse Your Creativity

Title : Signature Flip Flop

Concept : Tat Sing is not only a rubber flip flop, but it is a piece of art.

Outdoor Ad



It doesn't mean we encourage vandalism, but we support art; local art.



Crossover Board



New Packaging


Event mock-up booth & stage



"For those colours which you wish to be beautiful, always first prepare a pure white background." - Blank Is Good

Sunday, 30 March 2008

Let me wish you a happy 21st birthday


This is the special surprise which I gave her during her 21st birthday (26th March 2008).
I promised her that I'll do a billboard for her in the future. In order to make her dream comes true, banner is the starting point.

Monday, 24 March 2008

Yuen Chen Siang 源珍香

Print Ad





Yuen Chen Siang is a company that sells traditional meat floss and roasted meat.

Slogan : Time Passes, Feeling Remains

Title : Just one bite & you'll discover a myriad of explosive flavor tempting your taste buds.

Objectives : To promote Yuen Chen Siang as a ideal brand during Chinese New Year / as a part of festival.

Concept : The combination of oriental art with "ba gua". Using
Chinese greeting word to reinforce Chinese New Year atmosphere.

Outdoor ad


MSN pop-up


TVC storyboard