Kancil Awards Festival "Advertising Unplugged", is a one day event for students in advertising where the Creative Directors will be exposing and sharing their thoughts, opinion and views about working habits of a creative person.
I'm one of them participated in this event. We divided into groups and assigned task under the personal guidance of a Creative Director. And my group guidance was Mr.Ronald Ng. Who is an executive creative director of a great advertising agency--BBDO Malaysia.
Our task is to turn something insignificant flip flops into a global cult. And the product is Tat Sing rubber slippers. One of my idea is to let the teenagers to personalize their own style slipper. Something like Adicolor, but I think drawing on a slipper is more significant and effective than drawing on a shoe.
5 comments:
wow~~is it this was ur group's work?nice^^
Hhahahaha .. wu liao eh !
hehe~
TAT Sing boleh~
one pair of TAT Sing is less than RM3 rite? then now with the design on it, how much u re going to sell? haha~
ya~
now...i think the price can raise few times~
HAH...
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