hello. my name is boey.

boey, born in August, 1987 in the town of Sungai Lalang, Kedah- a smaller than small town. boey's interest in drawing began at an early age and by the time he was in primary school he knew he wanted to be a designer. He studied advertising to realize that what really he wanted to do was to draw!

"I’m a self-taught graphic designer living in Petaling Jaya. I have a keen interest in everything to do with branding, graphic design and advertising - would probably call it an obsession. My interests include spending time with my family, good food, good film, good friends, bad laptop, music and colours that would make your eyes bleed.

Whether I’m working with friends, an agency, or on my own, coming up with new ideas and experiences never gets old. Creative thinking and problem-solving is what keeps me going.

All the amazing work out there inspires me to try new things. So far for now my design style is ambiguous at best. This could change, but for now I’m having fun experimenting.

If you would like to talk shop, feel free to get in touch through my contact list.

This is my online home."

Wednesday, 28 November 2007

International Advertising






The Snow Deer brand and its products was first launched more than 13 years ago by a local Malaysian Chinese company specializing in processing traditional herbal and health food supplement products. Today, Snow Deer is firmly established as a household name and is particularly renowned for its Snow Jelly range of products following its aggressive advertising and promotional campaigns. Other renowned Snow Deer brand product categories include processed ginseng products, processed herbal soups and herbal canned drinks, which are widely sold in the market today.

Its outdated logo.

In this subject, my task is to plan a marketing plan in order to enter a new market. It is necessary to rebranding it to keep pace with trend.

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