International Advertising

The Snow Deer brand and its products was first launched more than 13 years ago by a local Malaysian Chinese company specializing in processing traditional herbal and health food supplement products. Today, Snow Deer is firmly established as a household name and is particularly renowned for its Snow Jelly range of products following its aggressive advertising and promotional campaigns. Other renowned Snow Deer brand product categories include processed ginseng products, processed herbal soups and herbal canned drinks, which are widely sold in the market today.

Its outdated logo.

In this subject, my task is to plan a marketing plan in order to enter a new market. It is necessary to rebranding it to keep pace with trend.

Icon Wall

Teamwork- team work make better work.Trash - this is what creative director real job.

Organ - Different people see different aspect.

Art Link - art link people together.

Overtime - we are always work overtime.

Singapore Design Festival 2007 is a biennial platform to promote design and the design industry in Singapore, create opportunities for networking and exchange of ideas, and enhance Singapore as a vibrant and creative international design city. At the same time, the festival provides a gateway to Asia's design community, and Asia to the world.

I created this silly icon to support this event~hah! Just for fun.
Click on this site to view more icon design and comment on it ---> singaporedesignfestival

ToFu Street Restaurant

4 series ads for this restaurant.

ToFu Street Restaurant

What I have done in this sem.
Corporate Signature + Identity System

My ass belonged to Atlantiz

A marker for Atlantiz.
"Loyal and devoted".

Our most familiar homemade

Kancil Awards Festival "Advertising Unplugged", is a one day event for students in advertising where the Creative Directors will be exposing and sharing their thoughts, opinion and views about working habits of a creative person.
I'm one of them participated in this event. We divided into groups and assigned task under the personal guidance of a Creative Director. And my group guidance was Mr.Ronald Ng. Who is an executive creative director of a great advertising agency--BBDO Malaysia.
Our task is to turn something insignificant flip flops into a global cult. And the product is Tat Sing rubber slippers. One of my idea is to let the teenagers to personalize their own style slipper. Something like Adicolor, but I think drawing on a slipper is more significant and effective than drawing on a shoe.

Hug The Tree

Finalize design.















Rough sketch drawing.

think. . .
We all know that we're damaging the environment, but by how much exactly?
Believe it or not, by this year, we spew nearly two thousand kilogrammes of carbon dioxide into the environment. Rather, it is the result of the food we eat, the car we drive, and the air-conditioning we need.
The mankind resulted in pollution of the environment, but the trees alway protecting mankind. All of the oxygens that we absorb are trees exchange to us. The trees are sparse.It is necessary to protect trees, or there will soon is no forests.
So, what are you waiting for? Let give the great trees have a big hug!