Live life to the full

"Live life to the full and take each day as it comes. We must live life to full, enjoy it in its totality, take each day as it comes and face all challenges."



Life is full of options and choices as each human has different perception when it comes to selection. Some are happy living in a simple life and less worries. Some might felt that this type of life is too simple and no challenge at all. As for this type of people(myself), they will be in the rat race and trying very hard to get out of it, hence life became complex as the selection of choices became wider.

The more we attempt to pursue or push ourselves towards what we perceive as the real needs, the more selection we can think of in order to secure what we need. Hence, the complexity of choices began to haunt us and often reveal the ugly side of own.

In the end of the day, is just what we want in life or our objectives in life. The rest will depend on the options and choices we select.

"Creativity Is More Important Than Knowledge?"

Knowledge is defined variously as expertise and skills acquired by a person through experience and education. Knowledge acquisition involves complex cognitive processes: perception, learning, communication, association and reasoning. The term knowledge is also used to mean the confident understand of a subject with the ability to use it for a specific purpose.

Creativity is a mental process involving the generation of new ideas or concepts. I define creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing.

I can't separate creativity from knowledge. The two are intertwined. Generally speaking, greater amounts of knowledge lead to a greater creative capacity. The more an artist has experienced different emotions in life, the better paintings he can create. The more a creative writer has known different kinds of people, the more interesting and sophisticated stories she can write. The more a businessman understands what consumers want, the better he can satisfy them and make a profit. Knowledge feeds creativity. Without knowledge in the first place, there would be nothing to create!

So, do you think "Creativity Is More Important Than Knowledge?"

Tat Sing Signature Flip Flop

New Logo


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Client : Tat Sing Rubber industries

Product : Tat Sing rubber slippers.

Objectives : To turn Tat Sing flip flop into a global cult.

Slogan : Infuse Your Creativity

Title : Signature Flip Flop

Concept : Tat Sing is not only a rubber flip flop, but it is a piece of art.

Outdoor Ad



It doesn't mean we encourage vandalism, but we support art; local art.



Crossover Board



New Packaging


Event mock-up booth & stage



"For those colours which you wish to be beautiful, always first prepare a pure white background." - Blank Is Good